offers a wide range of bikes, falling into the following categories: electric/E-bikes, comfort, cruiser, urban & commuter (hybrid), and kids. Electra Bicycles Model RangeĮlectra Bicycle Co. In tribute to rat rod car culture, Electra Bikes partnered with the legendary hot rodder Ed Roth’s estate, to design the Rat Fink bike, opening up Electra Bicycles to more than just regular cyclists. In 2003 they established the iconic Straight 8 and Rat Fink bikes, both part of the attitude collection. has a history of developing innovative and stylish bikes. This innovative technology meant that new riders young or old didn’t have to fear falling over when stopping, as they no longer needed to balance precariously in the same way as a road bike or mountain bike riders do.Įlectra Bicycle Co.
Rat fink bike full#
This innovative bike design technology allowed riders to sit upright on their bikes, maintaining a relaxed riding position but with the added benefit of proper leg extension allowing riders to develop their full range of motion.Īdditionally, the crank-forward design meant that riders could drop their feet flat to the ground at any point without having to dismount from the saddle eliminating the tiptoe motion normally required. In 2003 Electra Bikes introduced their new bike model, the Electra Townie bike, which combined Electra Bicycles’ modern and contemporary stylistic vision with brand new technology, which they would patent and call Flat Foot Technology®.
See Electra Bikes on REI Quick Facts About Electra Bikes Despite their humble beginnings, the Electra Bicycle Company is now owned by Trek after being bought by the American cycling giants in 2014, but their philosophy remains the same, to have fun on a bicycle and to make bikes that look and ride great. The Electra Cruiser gave the American people a more casual riding option in a market saturated by mountain and road bikes, making going to the grocery store or making short trips a more laid-back affair.īaensiger’s designs combined classic and contemporary, with the Electra Cruiser (the Electra DeLuxe Cruiser) featuring the now-famous two-tone paint scheme and the tag-line, “Modern cruisers, with modern components, for modern people”.Īs the years went by, further bike models were added to the range including the Townie, the Loft, and a range of kids bikes. Uninspired by the cycling scene at the time in the US, they wanted to bring back the fun of owning a bike and re-launched the ‘cruiser’ to the American market. Erforth was a salesman, and together they decided to launch the Electra Bicycle Company. Both Baensiger and Erforth grew up in Germany but were attracted to California by the sunshine and proximity to the beach.īaenziger was a graphic designer formerly working with Adidas and other sports brands before deciding to turn his talent to bicycles.
Electra bikes or the Electra Bicycle Company was founded in Leucadia, California in 1993 by two German friends Benno Baenziger and Jeano Erforth.
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